Effective date: 4 March 2026
Terms of Service
Business use
GBP Optimizer is provided for business and professional use, with responsibilities on the account holder to manage authorised users and connected profiles.
Connected platforms
You remain responsible for any Google account, business profile, content, reviews, media, and other third-party data you connect or publish through the service.
Billing
Subscriptions and one-off SMS credit purchases are processed through PayPal or Stripe, with separate billing, renewal, cancellation, and tax handling rules.
AI assistance
AI-generated suggestions are assistance only. You must review and approve all content before publishing or sending it to customers.
1. About these Terms
These Terms of Service govern your access to and use of GBP Optimizer, including our website, application, connected features, review tools, messaging tools, reporting, automation, and related services (together, the Service).
The Service is provided by 3local Ltd, a company registered in England and Wales with company number 16598862 and registered office at 232 Stamford Street Central, Ashton-Under-Lyne, United Kingdom, OL6 7NQ (we, us, our).
By creating an account, accessing a workspace, connecting a third-party account, purchasing a subscription or SMS credits, or otherwise using the Service, you agree to these Terms. If you do not agree, you must not use the Service.
2. Who may use the Service
The Service is intended for businesses, business owners, agencies, employees, contractors, and other professional users who are authorized to manage the relevant business information, customer communications, and connected third-party accounts.
If you use the Service on behalf of a company, client, or organization, you confirm that you have authority to bind that party to these Terms and that you will ensure your users comply with them.
3. Accounts, workspaces, and security
You are responsible for keeping login credentials secure, restricting access to authorized users only, and maintaining accurate account, billing, and workspace information.
You are responsible for all activity that occurs under your account or workspace, including activity by invited team members, administrators, editors, viewers, or any person you permit to use the Service through your credentials or workspace.
You must notify us promptly if you become aware of unauthorized access, misuse, or a security incident affecting your account or workspace.
4. Google account connections and third-party platforms
The Service may allow you to connect Google accounts and access Google Business Profile-related data and functionality. You may only connect accounts and profiles you are lawfully authorized to access and manage.
You instruct us to access, process, display, and act on relevant third-party data as necessary to provide the Service, including business profile details, reviews, posts, media, insights, and associated account metadata.
Your use of connected third-party services remains subject to the applicable third-party terms, conditions, and policies. We are not responsible for third-party platforms, their availability, their policies, or changes they make to their APIs, products, or rules.
You remain solely responsible for verifying that any content, edits, replies, offers, or updates published through the Service comply with Google requirements, applicable advertising rules, consumer law, privacy law, and any sector-specific rules that apply to your business.
5. Acceptable use and prohibited conduct
You must use the Service lawfully, fairly, and responsibly. You must not use it to submit or publish unlawful, misleading, defamatory, infringing, abusive, fraudulent, or deceptive material, or to send communications without a valid legal basis or required consent.
You must not use the Service to buy, fabricate, gate, suppress, misrepresent, or improperly incentivize reviews; impersonate any person; mislead consumers; violate anti-spam or electronic marketing laws; scrape or reverse engineer the Service; interfere with its security; or use it in a way that could damage our systems, reputation, or legal position.
We may investigate suspected misuse and may suspend, restrict, or terminate access where we reasonably believe these Terms, the law, or third-party platform rules have been breached.
6. Subscriptions, SMS credits, billing, and payments
Certain features require a paid subscription or one-off purchases such as SMS credit packs. Pricing, billing intervals, included usage, and feature limits are presented at the point of purchase or within the Service.
Subscriptions may renew automatically unless cancelled in accordance with the applicable billing terms. One-off SMS credit purchases are non-subscription transactions and may be consumed as messages are sent through the Service.
Our payments and subscription infrastructure is provided through PayPal and Stripe, which may act as merchant of record, billing provider, payment processor, tax handler, and customer portal provider for relevant transactions. Your purchase may therefore also be subject to PayPal's or Stripe's checkout, billing, tax, and refund processes where applicable.
You authorize the applicable payment provider to charge the payment method used for your order, renewal, usage-based or one-off charges, and any taxes or fees due. Except where required by law or expressly stated otherwise, fees are non-refundable and credits have no cash value.
We may change pricing, plans, included features, or usage allowances from time to time. Unless a different timing is stated, changes will apply prospectively from the next renewal or future purchase.
7. Messaging, email, and SMS functionality
If you use email or SMS features, you are solely responsible for the recipients you contact, the legality of your messages, the content you send, and ensuring you have all necessary permissions, notices, and lawful bases required under applicable law.
Delivery times, deliverability, routing, filtering, and message success depend on third-party providers, recipient networks, devices, platform rules, and other factors outside our control. We do not guarantee delivery, inbox placement, receipt, or engagement.
8. AI-assisted features
The Service may provide AI-assisted suggestions for content, replies, summaries, classifications, or recommendations. These outputs are generated automatically based on available inputs and may be inaccurate, incomplete, outdated, biased, or unsuitable for your business, sector, or jurisdiction.
AI outputs are provided for convenience only and do not constitute legal, regulatory, financial, marketing, or professional advice. You are solely responsible for reviewing, editing, approving, and validating all outputs before use, publication, or sending.
9. Your content and our intellectual property
You retain ownership of the content, data, media, prompts, business information, customer lists, and other materials you submit to the Service or connect from third-party systems (User Content). You grant us a non-exclusive, worldwide, royalty-free license to host, copy, process, transmit, display, adapt, and use User Content as necessary to operate, secure, maintain, and improve the Service and fulfill your instructions.
We and our licensors own all rights in the Service itself, including our software, workflows, interfaces, branding, documentation, design, and underlying intellectual property, except for your User Content and third-party materials owned by their respective rights holders.
You must not copy, resell, sublicense, modify, reverse engineer, decompile, or create derivative works from the Service except to the limited extent the law expressly permits.
10. Availability, changes, suspension, and termination
We may update, improve, modify, suspend, or discontinue any part of the Service at any time, including features, integrations, automations, APIs, limits, and support arrangements. We will use reasonable discretion but do not guarantee uninterrupted availability.
We may suspend or terminate your access immediately where reasonably necessary for security, legal compliance, non-payment, misuse, third-party platform restrictions, or suspected breach of these Terms.
You may stop using the Service at any time. Termination or suspension does not affect rights, liabilities, or payment obligations accrued before the effective date of termination.
11. Warranties disclaimer
To the fullest extent permitted by law, the Service is provided on an as is and as available basis. We do not warrant that the Service will be uninterrupted, error-free, secure, accurate, compatible with all systems, or suitable for your particular business objectives.
We disclaim all implied warranties, conditions, and representations, including merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage of trade.
12. Limitation of liability
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot lawfully be excluded or limited.
Subject to the sentence above, we will not be liable for any indirect, incidental, special, exemplary, punitive, or consequential loss, or for any loss of profits, revenue, business, contracts, customers, goodwill, data, reputation, savings, or opportunity, whether in contract, tort (including negligence), breach of statutory duty, or otherwise.
Subject to the first sentence of this section, our total aggregate liability arising out of or in connection with the Service and these Terms will not exceed the total amount paid by you to us for the Service in the 12 months immediately preceding the event giving rise to the claim, or $100 if greater.
You acknowledge that the Service depends on third-party platforms, internet connectivity, customer actions, and external providers, and we are not liable for failures, suspension, data issues, content rejection, billing issues, or enforcement action caused by those external systems.
13. Indemnity
You will indemnify and keep indemnified Locali, Mrktbolt, and 3local Ltd, its directors, officers, employees, and contractors against losses, liabilities, costs, claims, damages, expenses, and reasonable legal fees arising from or relating to your User Content, your use of the Service, your connected accounts, your communications with customers, or your breach of these Terms or applicable law.
14. General terms
We may update these Terms from time to time by posting an updated version on this site. Continued use of the Service after the updated Terms take effect constitutes acceptance of the revised Terms.
If any provision is held invalid or unenforceable, the remaining provisions will remain in full force. Our failure to enforce any provision is not a waiver of that provision or any other right.
These Terms are governed by the laws of the State of California. The courts of the State of California will have exclusive jurisdiction over any dispute or claim arising out of or in connection with these Terms or the Service, unless mandatory law requires otherwise.
15. Contact
If you have questions about these Terms, you can contact us at [email protected] or write to us at Locali 965 Shorepoint Court Alameda, CA 94501
PRIVACY POLICY
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Our Privacy Policy explains what data we collect, why we use it, how third-party providers fit in, and the rights available to users and customers.
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