Follow every step in this checklist to maximize your profile's performance. Each item directly impacts your local search ranking.

Always Include an Image
Posts with images get 10x more engagement than text-only posts. Use high-quality, relevant photos — not stock images. The ideal size is 1200×900 pixels (4:3 ratio). Avoid text-heavy graphics that are hard to read on mobile.

Write Compelling Copy
Keep posts between 150–300 words. Lead with the most important information. Use a conversational tone that matches your brand. Include relevant keywords naturally — Google indexes post content for local search.

Post Consistently
Businesses that post weekly see 2x more engagement than those that post sporadically. Set a schedule and stick to it. Even one quality post per week signals to Google that your profile is actively managed.

Use Strong Calls-to-Action
Every post should have a clear CTA button: Learn More, Book, Order Online, Call Now, or Sign Up. Posts with CTAs drive measurable actions — website clicks, calls, and bookings you can track.

Track What Works
Monitor views, clicks, and click-through rates for each post. Double down on content that resonates with your audience. Seasonal tips, behind-the-scenes content, and special offers typically perform best.

Schedule Posts in Advance
Batch-create and schedule posts for the week or month ahead. This ensures consistency without daily effort. Use scheduling tools to maintain a steady cadence even during busy periods.